About Motifz


Relying on the virtues of pristine originality of the art in its true form, our expertise has evolved to foster the most innovative and aesthetic designs in perfect amalgamation of colors, needle, and thread that not only provide us an aura of exclusivity exemplified in the development of our designer brand Motifz, but also has strengthened our belief in terms of surpassing the elite expectations of our valued customers.

Our brand equity always demands high profiling. therefore, the designer outlets of the designer brand Motifz backed by Elite Embroideries besides catering to all the diversified segments of society constituting various strata of classes has striven for more then a decade now to develop its own market niche of clientele.

This niche of clientele is serviced with products suitable to wear in different societal norms under the brand name Motifz. Be they formal, semi-formal, or even casual and these can be custom made, and tailored to suit the needs of individual clients.


Motifz designer embroidered and digital printed fabrics bring you the most innovative and exquisitely designed products. Having a history of over 20 years of commitment of providing utmost quality products we take an enormous pride for our customer base increasing rapidly Our parent company Elite Embroideries being backbone of our brand Motifz have been the major player of embroidery and processing industry in Pakistan

Elite Embroideries having a constructed area of over two hundred thousand square feet is built in an environment of beautiful and serene lawn of artistic geometry, exquisitely designed admin block and awe-inspiring atmosphere that are all conducive to creativity and innovation


Our installed capacity includes no of embroidery machines with different heads and specifications allowing simultaneous application of up to fifteen embroidery thread colors. digital printing machines and related setup allowing simultaneous application of up to sixteen million colors. renowned stitching machines and related equipment.

Our state of the art installed machinery and our dedicated work force offers us diversity in consummation of design with appropriate coloring. having mentioned that, elite embroideries is the leading embroidery and digital printing unit in Pakistan having a capacity to fulfill all kinds of small, medium and large scale orders


We are fully equipped with most modern designing and punching system and have capabilities to meet the most stringent requirements in design and adapting to different color ways to meet the requirements of each individual client.

The designing team visits major international exhibitions to keep abreast of current market trends and ever-changing fashion and styles. The art of originality has been the backbone in maintaining an aura of exclusivity in our designer outlets. Our designs are well–crafted, and engineered in harmonious conjunction with unique coloring, hues, and sequenced, embroidered contours.


Stringent quality control is ensured at this preliminary stage of processing. A quality control mechanism is employed through use of most-advanced testing machines whereby highest quality of fabrics and materials are procured color matching of the embroidery accessories is done as per customer requirement. Computer aided color matching employed, ensures a perfection of 99.5%.

All accessories are keenly dyed to the required color shades Our skilled and dedicated workforce strives to achieve perfection in the embroidery and printing work and bring out the best out of men and machines. Our concept and combination of colors is unique and in step with time.


A strict quality control is maintained and computerized testing is employed for density of cloth and fastness of colors. No stone is left unturned at this all important stage where the minutes defect is keenly detected and taken care of as per the stringent norms evolved. Our dedicated quality controllers conduct inspection of goods at different stages to maintain international standards, the ultimate goal being customer satisfaction.

The state of the art straighteners and calendars are installed to achieve the appropriate finishing required by respective clients. Care is taken to ensure the safe shipment of the goods to the doors of our clients. All packing instructions and norms are adhered to ensure safe and timely delivery of the goods.


We strive to curate an extremely inclusive workplace with equal opportunity to grow for everyone regardless of gender, ethnicity or race. We focus on being one team and conduct regular team building exercises. We believe in all of our people and attribute all of our achievements to them. Our organization culture is very open-minded inviting conversation and criticism from anyone and everyone working with us.

We believe in consultation before decision making and sheer commitment after. We try to keep things simple with an ultimate desire to continuously improve ourselves.